Unit 2 – Website evaluation

OCR Nationals – Unit 2 – AO7 Assessment Criteria

To obtain a Pass you need to:

  1. Evaluation provided (includes suitability of the website, purpose and audience) – supported with examples from their website

To obtain a Merit you need to:

  1. Evaluation provided (includes suitability of the website, purpose and audience) – supported with examples from their website
  2. Assesses the readability of the site

To obtain a Distinction you need to:

  1. Evaluation provided (includes suitability of the website, purpose and audience) – supported with examples from their website
  2. Assesses the readability of the site
Writing framework

Writing framework – Unit 2 – AO7 – Website Evaluation

Audience and purpose:

At this stage you need to reflect on whether you have been successful in designing the website you detailed in your project proposal.

  1. Open the Writing framework – Unit 2 – AO7 – Website Evaluation.
  2. You need to provide an honest assessment of how well you think you have done in designing your website for your Target Audience/Purpose giving examples of where you feel you may have achieved this.
  3. Does the content that you have provided on your website support the interests of the audience you identified in your project proposal?
  4. Is there a significance to the house style you have chosen?   Maybe the colours you have chosen have a specific meaning?
Readability:

Readability is the ease in which text can be read and understood.

The texts on your website must aim to match your target audience’s reading skills.  Fortunately there is an online test that you can perform to measure the readability of your texts. The test determines the reading ability your reader(s) will need to access your site.

To perform the test:

Step 1 – Open the attached link in a separate tab.

Online readability test

Step 2 – You will be greeted with the following page.
Readable - no 1

Step 2 – Click on the Test by Direct Input tab as shown below.

Readable - no 2

Step 3 – Copy text from your website and paste into the form as shown below

Readable - no 3

Step 4 – Click Calculate Readability — the results of the readability tests will then appear.

Readable - no 4

Usability checklist:

  1. Show personality. The first screen from your web site should portray information about the main purpose of your website along with a carefully thought out house style. Check that you have consider all elements in the home page design brief.
  2. Design with the user in mind. Good design should create a very usable site. Functionality and design should blend together to create a positive user experience.  Make your site easy to learn. A good site should be easy to use. It shouldn’t need a manual to learn how to use it.  The 3-Click rule suggests that a user of a website should be able to find any information with no more than three mouse clicks.  Does your site comply with this rule?
  3. Your content should have content. Is the content relevant to your site’s purpose and chosen target audience.
  4. Determine a house style and stick to it.  Consistency is key throughout.
  5. Enable visitor feedback. Provide a way to allow visitors to your site to offer praise, make suggestions, and ask for clarification using a contact form.
  6. Don’t forget to test how other users react to using your site.  Get them to try to use your site. Watch them navigate around your site. Note their body language as pages appear on the monitor.  Is there anything you now need to change?
Student example

To be added

Accessibility:

Think about users of your website who have special needs. Have you used ALT tags so that a screen reader can aid partially sighted users in accessing the sites contents?